What We Believe

We are bound by one simple rule: above all, serve our clients' interests. That means we don't just meet expectations--we exceed them. We strive for precision, we back our findings with compelling proofs, and our attention to detail permeates everything we do. Our standards are high; our work is best-in-class.

• Our conviction is that subject-matter expertise is critical to understanding consumer behavior. For industries that are particularly complex, we know that developing compelling brand strategies and achieving true consumer insight requires having a robust understanding of these disciplines. Although we have delivered exceptional work to clients in other industries, we have chosen to specialize in particular areas--financial services, technology, telecommunications and health--because we have personally known the difficulty of finding supply-side experts when we had to hire them ourselves.
  
  
• We'll never resort to bait and switch. While we take the responsibility of managing our clients' budgets seriously (and wish to grow our own business profitably), our workproduct will not compromised by substituting junior practitioners for experts. The bios listed in our proposal don't serve as window-dressing. They are the very same people who will be responsible for your project from beginning to end.


• We believe that our research should produce insights that are clear, concise and actionable and our recommendations must be informed and intelligent, so that our clients can develop compelling solutions.


• We understand that a strategic partner may be asked to not only solve a problem, but deliver a result. So we provide clients with the option of ongoing support through consultation, training and implementation. The processes and tools we've built have been vetted by our experience working as executives within mid- and large-sized corporations, managing large multi-disciplinary teams. Having implemented successful programs, we understand what works and doesn't work from a process perspective. No client is our guinea pig.
  
  
• In order to deliver global solutions, we must not only think globally--we must also have the skills, infrastructure and hands-on experience to back it up. We have personally designed, managed and executed large-scale, complex projects across dozens of cultures and languages. This entails broad and deep experience working among consumer and B2B audiences in Asia, Europe, Latin America, Australia, Africa and the Middle East and an established global network of in-market recruiting partners, researchers and translators who understand the subtleties and incongruities of their local markets.