What We Believe
We are bound by one simple rule: above all, serve our clients' interests. That means we
don't just meet expectations--we exceed them. We strive for precision, we back our
findings with compelling proofs, and our attention to detail permeates everything we do.
Our standards are high; our work is best-in-class.
- Our conviction is that subject-matter expertise is critical to understanding consumer
behavior. For industries that are particularly complex, we know that developing compelling
brand strategies and achieving true consumer insight requires having a robust
understanding of these disciplines. Although we have delivered exceptional work to clients
in other industries, we have chosen to specialize in particular areas--financial services,
technology, telecommunications and health--because we have personally known the
difficulty of finding supply-side experts when we had to hire them ourselves.
- We'll never resort to bait and switch. While we take the responsibility of managing our
clients' budgets seriously (and wish to grow our own business profitably), our workproduct
will not compromised by substituting junior practitioners for experts. The bios listed in our
proposal don't serve as window-dressing. They are the very same people who will be
responsible for your project from beginning to end.
- We believe that our research should produce insights that are clear, concise and actionable
and our recommendations must be informed and intelligent, so that our clients can develop
- We understand that a strategic partner may be asked to not only solve a problem, but deliver
a result. So we provide clients with the option of ongoing support through consultation,
training and implementation. The processes and tools we've built have been vetted by our
experience working as executives within mid- and large-sized corporations, managing large
multi-disciplinary teams. Having implemented successful programs, we understand what
works and doesn't work from a process perspective. No client is our guinea pig.
- In order to deliver global solutions, we must not only think globally--we must also have
the skills, infrastructure and hands-on experience to back it up. We have personally
designed, managed and executed large-scale, complex projects across dozens of cultures
and languages. This entails broad and deep experience working among consumer and B2B
audiences in Asia, Europe, Latin America, Australia, Africa and the Middle East and an
established global network of in-market recruiting partners, researchers and translators who
understand the subtleties and incongruities of their local markets.